The latest James Bond movie, No Time To Die, made at a cost of around $250 million, is finding no takers.
MGM Studios had reportedly screened the movie for streaming platforms and placed a price tag of $600 million for the movie.
However, none of the streaming platforms were willing to pay even half of it.
The moral of the story is that while content may be the king, distribution is the emperor.
As a result of this, the producers have pushed the release date further.
The movie starring Daniel Craig which was supposed to release in theatres from 2 April is now going to release in September.
The long-awaited movie may bring back back the audience to theatres if the covid-19 vaccination programme succeeds in stopping the virus in its tracks.
In the meantime, someone may die: Either the theatres, or the film producers or Bond himself.
Watch this space.