San Francisco: Facebook has begun rallying against Apple privacy rules for its mobile devices by issuing full page newspaper ads claiming that the social media network is backing small businesses.
The social networking site ran advertisements in The Wall Street Journal, The New York Times and other newspapers in the US saying Apple’s new privacy rules limit businesses’ capability to run personalized ads and ‘reach their customers effectively’.
It said that limiting how personalized ads can be used affects large companies like Facebook, the changes will be disruptive for small businesses that already have to deal with a host of problems, especially amid covid.
Apple had earlier this week said that it would list the types of personal data that is being collected by digital services listed in its app stores for iPhones and other gadgets.
Apple’s new mandate will require iPhone apps to get permissions before they start tracking a person’s activities on the device. Many apps conduct this type of surveillance automatically. Apple, which announced about the changes six months ago to help users understand how apps kepp track of their tastes, habits and whereabouts, has warned that it will kick out apps that try to bypass the new anti-surveillance rule when it is introduced next year.
The data tracked by such apps is often used to sell ads aimed at a particular person’s interest and location.
Apple declined to comment