Dubai: The International Cricket Council (ICC) has announced edutech firm BYJU’S as its global partner till 2023.
The three-year deal will see BYJU’S partner all ICC events during the period, including the coming men’s T20 World Cup in India and the women’s World Cup in New Zealand.
As a global partner, BYJU’s will have extensive in-venue, broadcast, and digital rights across ICC events.
In addition to the integrated brand presence at some of the world’s biggest sporting events, BYJU’s will work with ICC to deepen engagement with fans through the creation of innovative campaigns.
In August 2019, BYJU’s became the official jersey partner of the Indian cricket team.
Manu Sawhney, ICC’s chief executive, said: “BYJU’s has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big.”
Byju Raveendran, BYJU’s founder and chief executive, said: “Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life.”